MultiCam imagery depicts scenes and environments which can invoke feelings of authenticity and recognizability within our customers.
Clean, yet true-to-life, with a heavy focus on the product and the people interacting with it. Care should be taken to show de-cluttered surroundings, while still feeling authentic and recognizable to our customers.
With the main focus on the subject itself and a background that doesn't distract. The composition should be fascinating and lead the eyes of the viewer to the main subject.
Recognizable traits of the MultiCam products should be in view where possible and may be out-of-focus.
Single products should be shot on either a white backdrop, or on the table-top of a MultiCam machine.
The product itself should be completely in focus (smallest aperture possible), with no distractions present.