Brand Colors

White, Spruce Blue and Apricot Orange: these are the colors that define the MultiCam brand.

Core Colors

White and Spruce Blue are the dominant colors within the MultiCam brand, as they symbolize simplicity, reliability and knowledge.

The Apricot Orange should be used as an accent or highlight color to add a splash of enthusiasm and creativity to the general look and feel of the brand.


Brand guide: Ice White
White

Pantone: n/a
RGB: 255 / 255 / 255
HEX: #FFFFFF
CMYK: 0 / 0 / 0 / 0
RAL: n/a
LAB: L 100 / A 0 / B 0

Brand guide: Spruce Blue
Spruce Blue

Pantone: 309 C/U
RGB: 0 / 59 / 73
HEX: #003B49
CMYK: 100 / 8 / 20 / 76
RAL: 5020
LAB: L 22.33 / A 11.43 / B 13.47

Brand guide: Apricot Orange
Apricot Orange

Pantone: 716 C/U
RGB: 245 / 132 / 32
HEX: #F58420
CMYK: 0 / 59 / 100 / 0
RAL: 2003
LAB: L 66.53 / A 37.29 / B 66.68

Core Color tints

Spruce Blue Tint

80%
RGB: 51 / 98 / 109
HEX: #33626D

Spruce Blue Tint

60%
RGB: 102 / 137 / 146
HEX: #668992

Spruce Blue Tint

40%
RGB: 153 / 177 / 182
HEX: #99B1B6

Spruce Blue Tint

20%
RGB: 204 / 216 / 219
HEX: #CCD8DB

Apricot Orange Tint

80%
RGB: 247 / 157 / 77
HEX: #F79D4D

Apricot Orange Tint

60%
RGB: 249 / 181 / 121
HEX: #F9B579

Apricot Orange Tint

40%
RGB: 251 / 206 / 166
HEX: #FBCEA6

Apricot Orange Tint

40%
RGB: 251 / 206 / 166
HEX: #FBCEA6